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Over-The-Top (OTT) tax has been the talk of the town from the time it was rolled out on July 1, 2018. This tax, also known as #SocialMediaTax marked the end of Facebook Zero social bundles that saw many getting access to the world's biggest social network, Facebook.

Socialites and Facebook enthusiasts have equally not been spared as they've since experienced a steep fall in likes, shares and commentary.

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This has affected some of their business running contracts as most of them solely depended on the actions of their followers and fans, but that participation has since reduced.

This is proof that things are biting already. One who had a post last month could easily generate 900 comments within hours, but a comment made in the month of July after the new tax now stands at slightly above 200 comments almost 48 hours later.

This was when Anita Fabiola came out to urge Ugandans to pay up the shs200/- daily amount to keep on Facebook and other networks.

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"Dear Ugandans, please pay social media tax. Some of us brand ambassadors need your likes and comments for business. We can’t survive off 10 comments and 50 likes. We need you to stay online. Thanks."

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Reactions from Anita Fabiola's followers; 

"Selfish mind, think of the poor people who can't afford the tax before you talk about likes, consider others and they will consider you. Well, you are lucky yours is already paid for."

"So you want people in the villages who can't even afford a 100 shilling candle to light in the dark to pay social media tax of 200 in order to press the "like" button on the nonsense you post for your own benefit?"