tourism 3 March 2026 Uganda Tourism Board

Uganda Highlights Rhino Comeback and Primate Conservation at ITB Berlin

The Uganda Tourism Board is showcasing the nation's successful wildlife conservation efforts at ITB Berlin, focusing on the remarkable recovery of the white rhino and the thriving populations of mountain gorillas and chimpanzees. This success is largely attributed to a tourism-driven conservation model. Source: https://utb.go.ug/uganda-showcases-rhino-and-primate-conservation-success-at-itb-berlin

Uganda is making a significant impression at ITB Berlin, the world’s leading travel trade show, by highlighting its impressive achievements in wildlife conservation.

The national delegation, led by the Uganda Tourism Board (UTB), is drawing attention to the extraordinary comeback of the white rhino, a species once extinct in the wild in Uganda. This recovery is credited to dedicated breeding programs, enhanced security measures, and continuous investment in conservation.

Furthermore, Uganda is celebrating the sustained growth of its primate populations. The country is home to over half of the world’s remaining mountain gorillas in Bwindi Impenetrable National Park and significant chimpanzee populations in Kibale National Park. These successes are managed through regulated tourism activities, strict conservation protocols, and community revenue-sharing initiatives.

At the event, Uganda is presenting an integrated conservation model where tourism revenue directly finances wildlife protection, habitat restoration, and anti-poaching efforts. Park fees, gorilla and chimpanzee permits, and overall safari tourism generate funds that are reinvested into conservation and benefit local communities through livelihood programs and direct revenue sharing.

“Uganda’s conservation story is one of resilience and partnership,” stated Juliana Kagwa, Chief Executive Officer of UTB. “The recovery of the White Rhino and the steady growth of our Mountain Gorilla population demonstrate that when tourism is responsibly managed, it becomes a powerful force for conservation and community transformation.”

Dr. Musinguzi James, Executive Director of the Uganda Wildlife Authority, emphasized the crucial role of tourism income in funding conservation operations. “The restoration of the White Rhino population and the protection of our primates are the result of sustained conservation investment supported significantly by tourism income,” he noted.

The Ministry of Tourism, Wildlife and Antiquities reinforces this, with Commissioner Lyazi Vivian stating, “Uganda’s tourism strategy is anchored in sustainability and inclusive growth. Our policies prioritize conservation, climate resilience, and community benefit-sharing.”

This integrated approach, built on tourism-financed conservation, community partnerships, and buffer zone management, strengthens community involvement and positions Uganda as a leading sustainable tourism destination in Africa.

Source: https://utb.go.ug/uganda-showcases-rhino-and-primate-conservation-success-at-itb-berlin