economy 9 July 2026 Nile Post
Ugandan Missions Abroad Tasked to Drive Export Growth
Uganda's diplomatic missions abroad are now tasked with prioritizing the identification and securing of international markets for local products. This directive aims to boost exports, attract investment, and foster economic transformation. Source: https://nilepost.co.ug/news/355149/ugandan-missions-abroad-urged-to-prioritise-export-markets-for-local-products
Uganda’s embassies and consulates worldwide have been instructed to shift their focus from traditional political representation to actively promoting Ugandan goods in foreign markets. Acting Foreign Affairs Minister Haruna Kyeyune Kasolo emphasized that these missions are now the nation’s “commercial frontline,” urging diplomats to showcase products like coffee, dairy, and fruits during their international engagements.
This strategic pivot is closely linked to the government’s Parish Development Model (PDM). Kasolo explained that while the PDM stimulates production at the grassroots level, Economic and Commercial Diplomacy (ECD) is crucial for finding markets and investors to absorb this output. He highlighted the significant profit margins available for Ugandan produce abroad, citing an example where a small box of matooke in the UK cost nearly ten times the price of a full bunch in Uganda.
However, the success of this initiative hinges on both market access and consistent domestic supply. Kasolo stressed that while missions will scout for buyers, government agencies must ensure reliable production to meet potential demand. He directed missions to align their efforts with PDM value chains and collaborate with the Ministries of Agriculture and Local Government to connect local producers with international opportunities.
During a four-day retreat focused on strengthening ECD, participants also discussed trade promotion, investment facilitation, and market intelligence. Permanent Secretary Ramathan Ggoobi reiterated that ECD is a primary driver for Uganda’s economic transformation, essential for achieving the nation’s Ten-Fold Growth Strategy which targets increased exports, foreign investment, and tourism. Missions are now expected to report on measurable outcomes such as new contracts, investments, and jobs, rather than simply the number of meetings held.