Sports 14 August 2026 Parliament of Uganda
Rwenzori Marathon Poised to Drive Global Tourism and Investment for Uganda
The 2026 Rwenzori Marathon is being leveraged by the Ugandan government as a key initiative to promote the nation as a premier tourism and investment destination. With participants expected from nearly 45 countries, the event aims to attract global attention and foster economic growth in the Rwenzori region. Source: https://www.parliament.go.ug/news/4556/govt-targets-global-tourism-boost-rwenzori-marathon
The Ugandan government is strategically utilizing the upcoming 2026 Rwenzori Marathon to elevate Uganda’s profile on the global stage, aiming to attract both tourists and investors. Scheduled for Saturday, August 22, 2026, the marathon is anticipated to draw participants from approximately 45 nations, with projections indicating that over 10 million people worldwide will follow the event.
Minister of State for Sports, Hon. Peter Ogwang, informed Parliament that the marathon is more than just a race; it serves as a vital platform for identifying athletic talent, showcasing Uganda’s rich tourism potential, and stimulating enterprise within the Rwenzori region and beyond. The government, through the National Council of Sports, has allocated Shs3.7 billion to support the event, primarily for the prize purse designed to attract competitive runners.
This year’s marathon builds on the success of previous editions, which have seen significant growth in international participation. Last year’s event attracted 18,000 visitors from 36 countries, with 21 percent of the 6,000 runners coming from outside Uganda. Officials credit the event’s CEO, Amos Wekesa, and various partners for transforming a local initiative into an internationally recognized event that highlights Uganda’s natural beauty, hospitality, and investment opportunities.
The marathon also holds the potential to revive the region’s long-distance running heritage. While government funding is welcomed, concerns have been raised regarding the need for improved local athletic facilities and increased accommodation capacity in Kasese to cater to the growing number of visitors. The Minister of State for Tourism, Wildlife and Antiquities, Hon. Suzan Nakawuki, encouraged local residents to explore opportunities such as offering homestays, similar to Airbnb, and developing roadside amenities like coffee shops and souvenir stalls.
Parliamentarians emphasized the marathon’s role in putting Uganda on the global map and called for continued government support and potential expansion to other major cities like Kampala. The event underscores Uganda’s commitment to using sports tourism as a catalyst for economic development and national branding.
Source: Parliament of Uganda