Kampala's Resurgent Love for Old-School Parties

Kampala’s nightlife is experiencing a nostalgic turn, with “old-school” music parties no longer just occasional throwbacks but regular fixtures. Events like Reminisce and the Millennials Picnic have seen full houses, and the trend continues with gatherings like The Baileys Old School Picnic at Sheraton Gardens.

This revival comes as modern clubs often lean towards Amapiano and DJ-driven sets. For many millennials, the allure of these older parties lies in the shared experience of knowing every song. “Sometimes you just want to go somewhere where you know every word to every song. You want to sing, not just dance,” explains Sarah Nakanwagi, a regular at these events.

The appeal of these parties lies in their ability to foster collective memory. A well-loved hit from any era can unite a crowd in a singalong, creating a powerful sense of community. Furthermore, millennials, now with more disposable income, are increasingly valuing experiences that offer genuine enjoyment and connection.

“Millennials are at a stage where they are willing to spend on experiences that give them value,” notes David Ssemakula, a Kampala bar manager. “They want good music, good food, comfortable spaces and something they can enjoy with friends.”

The picnic format enhances this by extending the nostalgic experience beyond just music. Brands like Baileys and Tusker Cider are integrating into these events, promoting indulgence, conversation, and slower-paced enjoyment. “Baileys is about indulgence and enjoying life’s sweeter moments,” says Evelyn Nansikombi, Baileys brand manager.

Even fashion from the early 2000s is making a comeback, with younger generations discovering the appeal of styles their older siblings once sported. It seems that for many in Kampala, the most popular new trend is simply revisiting the old ones that continue to resonate.

Source: Daily Monitor (Uganda)