Ssempebwa and Ainebyoona Swap Key Communications Roles in Government Reshuffle

Senior government communications specialist Allan Ssempebwa Kyobe has been redeployed to the Ministry of Health. He swaps roles with Emmanuel Ainebyoona, who now takes on communications duties at the Ministry of Works and Transport.

Ssempebwa confirmed the move, stating he has received a thorough briefing and embraced his new assignment. His transfer comes less than two years after joining the Ministry of Works and Transport, where he became a prominent public face, known for his direct engagement on social media and with journalists.

With a background in journalism and experience at entities like the Uganda National Roads Authority (UNRA), Ssempebwa has a strong understanding of infrastructure and public communication. He has been instrumental in communicating about road safety campaigns, transport operations, and major infrastructure projects, often bringing journalists to the field to witness ministry activities.

His professional recognition includes being named a Chartered Public Relations Practitioner by the UK’s Chartered Institute of Public Relations in 2025. His proactive communication style had reportedly created a new dynamic within the Ministry of Works and Transport’s communications department.

Meanwhile, Emmanuel Ainebyoona moves to the Ministry of Works and Transport after serving as a key public voice for the Ministry of Health. He was responsible for communicating government positions on public health programs and emerging health concerns.

In his new role, Ainebyoona will address public communication for the Ministry of Works and Transport, a sector facing significant scrutiny regarding road safety, infrastructure development, and public transport regulation. Both communicators are known for their ability to translate complex technical information into accessible public messages within their respective highly visible government sectors.

This reshuffle sees two experienced communicators exchanging roles in ministries where public engagement is crucial for policy implementation and public trust. The full details surrounding the circumstances of this reshuffle have not been officially disclosed.

Source: Nile Post