Next Media Integrates Capital Radio Group into Expanded Portfolio

Next Media recently hosted clients and business partners at its Next Media Park headquarters in Kampala to celebrate the official integration of Capital Radio Group into its expanding media ecosystem. The milestone brings popular stations Capital FM, Beat FM, and KIIS FM alongside Next Media’s existing television, digital, outdoor advertising, and content production platforms.

During the Partners Breakfast, Next Media Group Chief Executive Kin Kariisa urged corporate partners to shift how they engage with media houses. Instead of treating media agencies as mere executors of finalized budgets, Kariisa encouraged businesses to involve them right at the initial planning stages of their marketing strategies.

“Our promise is a 360-degree solution, from awareness to outcomes,” Kariisa told the gathering. He emphasized that by sharing key performance indicators and core challenges early, businesses can leverage Next Media’s platforms to achieve measurable commercial success rather than just purchasing isolated airtime.

The event also featured industry veteran Patrick Quarcoo, founder and retired Group CEO of Radio Africa Group. Quarcoo reinforced the message, describing media companies as vital insight agencies that interact with consumers daily and hold deep intelligence regarding changing audience behaviors.

Closing the engagement, Next Media Deputy Group CEO and Chief of Radio Peter Jackson Mungoma thanked partners for their attendance and reiterated the company’s commitment to delivering integrated communication solutions. With the addition of Capital Radio Group, the expanded portfolio offers advertisers unprecedented reach across Uganda’s media landscape.

Read the original story on Nile Post.