NextCom Powers Inaugural Uganda Festival of Creativity to Showcase Local Talent

Uganda’s vibrant creative industry has welcomed a fresh avenue for talent exposure following the successful staging of the inaugural Uganda Festival of Creativity. Hosted at Next Media Park, the event was organized by the Uganda Advertising Association (UAA) under the guiding theme “The Bold Rise.”

The gathering drew a diverse crowd of students, entrepreneurs, industry veterans, and innovators. Its primary goal was bridging the gap between raw upcoming talent and established market players, creating a space for mentorship, collaboration, and networking across various creative disciplines.

NextCom, the digital communications arm of Next Media, partnered as a key backer of the event. During the sessions, NextCom’s Head of Marketing Digital, Danze Edwin, emphasized the critical shift toward digital-first communication strategies. He detailed how tools like influencer marketing technology, geotargeted solutions, and the broader Next Media ecosystem help brands better connect with modern audiences.

The packed program also addressed the growing influence of artificial intelligence and digital culture. Panel discussions ranged from a Gen-Z takeover exploring youth perspectives to practical AI applications demonstrated by Felix Kitaka. Creator Uncle Mo also shared insights on building authentic viral content, while sessions on fashion, Amapiano music, and independent filmmaking added depth to the itinerary.

UAA Chairman Peter Kazibwe noted that the festival was intentionally designed to place underground talent into spaces where they can be challenged and connected to viable opportunities. The festival served as a precursor to the Silverback Awards Gala held at the Kampala Serena Hotel, extending a week of celebrations dedicated to recognizing advertising and creative excellence in Uganda.

Read more details about the event on Nile Post.