Saturday, 22 February 2014
Isaac Mulindwa of the defunct Pearl of Africa Music Awards, better known as PAM Awards has spoken out on what he thinks is the future for the music awards in the country.
His invitation on NTV The Beat came on the heels of the Hipipo awards that had one artist winning six accolades and a host of fans and nominees complaining that the awards were not fair.
PAM Awards were around for 10 years, but, have been on hold for two years now. However, in just the two years the PAM awards have been on hold, we've witnessed all sorts of awards ranging from Diva awards, Golden Awards,Twaweza, Gospel Awards, Hipipo, Social Media Awards to mention but a few.
However, some of them don't go beyond their first year. Isaac is of the view that individuals cannot organise awards, it should be government or an association in the music industry to organise them, short of that, you are bound to witness more confusion.
Isaac also revealed that most sponsors have changed their sponsorship packages and the current ones do not favour those who join the wagon to earn in the short run.
"Corporate companies no longer sponsor these events and that is the reason most of the awards don't go beyond their first year. Sponsors are now into 'sales oriented' campaigns like Kyakala. In the past, they used to put in so much, but things are different now," Isaac said.
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